Rocky Soccer Academy Essays

Rocky Soccer Academy Essays Rocky Soccer Academy Paper Rocky Soccer Academy Paper Case Study: #3 Rocky Soccer Academy Case Assessment Worksheet Using Case Study #3, Complete the Worksheet Provided. Use this document as your format. Answer each section within the document retaining the questions to indicate your sections. I. Evaluate Henning’s options for growing Rocky’s customer base, including: A. What are Henning’s objectives? What resources does he have? Henning’s first objective is to have a larger facility built more suited for soccer training. The awareness for his program is close to 100 percent in Fort Collins but limited in surrounding cities. His second objective is to increase awareness of his program in surrounding cities. His third objective is to gain more customers in surrounding areas and try to retain his current customers who leave the program at the age of fourteen and fifteen. His current resources are the 600 kids he trains every year. His second resource is the quality of coaches he has on his staff. His coaches are experienced soccer players who are playing professionally over seas and playing at the collegiate level. B. What elements of consumer behavior might influence his decision? Henning would be influenced in his decision by a personal need. Perreault Jr, Cannon, and McCarthy state that personal needs are concerned with an individual’s need for personal satisfaction. Examples include accomplishment, fun, freedom, and relaxation ¬- as well as a desire to make the world a better place (117). Henning obviously enjoys working with young people. His passion was so strong that it forced him to resign from his employment at the meat packing plant to teach soccer full time. With his coaching some of his customers have gone on to win national championships in the Fort Collins area. To see his customers find success on the soccer field must give him a sense of satisfaction and accomplishment. He may want to bring this excitement to the surrounding areas, which would lead to full fill a social need. â€Å"Social needs are concerned with love, friendship, status, and esteem-things that involve a person’s interaction with others† (Perreault Jr, Cannon, and McCarthy 117). With his customers winning tournaments and finding success with his coaching they can share it with friends and family displaying the benefits of his coaching. Henning having success in Fort Collins would give him the confidence to enter new markets in the surrounding areas. C. What are the pros and cons of each option? The first option is to try to increase retention by developing programs targeted at kids over 14. His pros would be that he already has resources in place. The company image has a very good reputation as well. Henning’s soccer training business is one of the few companies providing soccer training. The con would be loss of interest in soccer. Soccer in America is the least popular sport in America. Baseball, football, and basketball are more wildly popular with teenagers. The second option is to develop a marketing strategy that would encourage his current customers to buy more. The pro in getting current customers to buy more would be customer retention and more revenue stream without entering into other markets. Henning could focus more attention on his current customers. The con would be missed opportunities in other markets. The third option is to try and grow the business by entering new markets and acquiring new customers in the age range of 6 to 9 years old. The pro in this option would be if customers that reach the age of fourteen and fifteen lose interest and stop receiving soccer training, he would have younger kids to fall back on in new markets. He would also have his facility and resources in place. The con would be Henning having to increase his staff to manage new customers. The fourth option is to serve more kids from Loveland, Longmont, and Greeley. The pro in option four is those cities are closer to Fort Collins and the populations combined number 140,000. There are some competitive soccer teams and very little soccer training, which means there is a need for soccer training. The cons would be the 25 mile distance from Fort Collins and the possibility that the population is not as passionate about soccer. D. Rank the options from strongest to weakest and explain why. Option 4 is to serve more kids from Loveland, Longmont, and Greeley. It is the strongest because Henning is already serving a few kids from those areas. The population combined is higher than Fort Collins. Soccer training is limited in the area. He would have more opportunities to advertise his business at soccer events in the local area. Option 2 is to develop a marketing strategy that would encourage his current customers to buy more. It is the second most attractive in that he already has a strong customer base. Product development in this area could retain customers and attract new customers. Option 1 is to retain kids that reach the age of 14 or 15 years. It is a weaker option because it focuses too much on the older kids and Henning will have to compete with other sports. To keep the older kids interested in soccer would require the sports popularity to increase, but that is difficult because in America basketball, baseball, and football are the most popular. Option 4 is to grow the business by entering new markets and acquiring new customers that range in age 6 to 9 years old. This option is the least attractive because 6 to 9 year olds would have to train under a different program, which would change the whole product. II. Select the two options you consider the most likely to be successful, defend your choice and develop marketing strategy for the two options. The first option I selected was option 4. Rocky soccer academy is well established in Fort Collins and has a great reputation in the community. Many of its customers from Fort Collins compete locally and all over the nation. Some have gone on to win national titles. Great coaching from Henning and his staff has produced positive results. All of these factors I felt were strengths. In the surrounding areas of Loveland, Longmont, And Greeley there is very little soccer training in the areas. With very little soccer training in the area, a good opportunity presented itself. The populations combined are 140,000. The population in Fort Collins is 110,000 and about 600 kids in that population acquire soccer training. From the surrounding areas Henning could possibly gain close to 600 more kids. If Henning were to gain more customers from the surrounding areas, it would justify building a larger facility. I chose to have the facility in Fort Collins. By having the facility located in Fort Collins this could turn away potential customers, making the location a weakness. To make acquiring Rocky soccer academy services more attractive, Henning could offer a one week trial free of charge and a 20 percent discount for 6 months. During the free trial period Henning can show with his coaching staff what differentiates his company from other alternatives. This would be the opportunity to sell Rocky soccer academies services, which should result in more customers. The second option I chose was option 2. Henning’s target market is current customers. I decided that he should offer a physical conditioning program that is tailored for soccer players to go along with soccer training. The added equipment needed to run this new program would justify building a larger facility. The larger facility will be built in Fort Collins. His reputation and his coaching staff are all strengths. A weakness I saw was the current customers may not see much of a point in conditioning. To alleviate some of those concerns a special promotion is needed. The first two weeks of the program would be free, giving customers an opportunity to see if they improved on the field. For those who choose to take part in the conditioning program a price increased will occur and they will have special privileges like use of a hot tub.

Make Mood Ring Color Change Slime

Make Mood Ring Color Change Slime Combine mood ring science and slime in this fun and easy color change chemistry project. This is thermochromic slime, which means its slime that changes colors according to temperature. Its simple to make. Color Change Slime Ingredients You can add thermochromic pigment to any of the slime recipes, so feel free to experiment. Heres how to make temperature-sensitive slime using the classic recipe: 1/4 cup white school glue (or use the transparent kind for see-through slime)1 tablespoon water3 teaspoons thermochromic pigment (find at Amazon)1/4 cup liquid starch (find at Amazon)food coloring  (optional) Youll notice thermochromic pigment tends to go from one color to a second color (e.g., blue to yellow or red to green), rather than display a whole rainbow of colors like a mood ring. You can expand the color possibilities of the slime by adding food coloring. This will give the slime a base color and will alter the appearance of the color change pigment.   Make Heat Sensitive Slime Stir together the glue and water.Sprinkle the thermochromic pigment over the mixture and stir it in. This is to help avoid clumps.Mix in food coloring, if desired.Add the liquid starch. You can stir it in, but this is the fun part, so feel free to use your hands to make the slime!  Discard any leftover liquid. When youre not playing with it, store the slime in a plastic baggie or sealed container. You can put it in the refrigerator if you plan on keeping it a long time, to discourage mold from forming. Also refrigerating the slime is a good way to get it to change color after youve warmed it with your hands.Clean up slime using warm water. If you use food coloring, remember it can stain hands and surfaces. Tips for Playing with Thermochromic Slime Drape the slime over cold drink containers or hot coffee cups.Heat the slime with a blow dryer. You can add more liquid starch to rehydrate the slime if it starts to dry out.Experiment with the response to hot packs and cold packs.Use a thermometer to see if you can determine what temperature changes the color of the pigment. How Thermochromic Slime Works The slime part of the science project works the same as usual. In the type of slime made using glue and starch or borax, the polyvinyl alcohol from the glue reacts with the borate ion from the borax or starch, forming long chains of molecules that link to each other a polymer. Water fills in the spaces in this network, giving you damp, gooey slime. The heat-sensitive color change relies on leuco dyes. There are  pigment molecules that alter their structure in response to a change in temperature. One conformation reflects/absorbs light one way, while the other conformation reflects/absorbs another way or else appears colorless. Typically these dyes change from one state into another, so you get two colors. Contrast this with liquid crystals found in mood rings, which change color as the space between components of the crystal increases/decreases. Liquid crystals display more colors, but the most common color change liquid crystal composition is inactivated by water, so it wont work with slime.

Relate Essay Example | Topics and Well Written Essays - 750 words

Relate - Essay Example There have been must studies of the price of gasoline in the United States for the past decades. Espey in the Journal on energy says that the cost of gas largely depends on the elasticity of demand for gas. In a period of less than a year Espey established, the elasticity was negative 0.26%. Therefore, an increase in the cost of gas by $1 reduces the demand by 2.6%. In the long term, the elasticity changed to negative 0.58%. Therefore, price elasticity of demand can explain low prices of gas in the U.S. According to Espey increase in price of gas reduces the demand for gas among consumers. For producers to realize increased revenue over a short run and in the long run, the price of gas ought to low (Espey 52). Given that the U.S consumers changes their demand for gas due to increase in price, taxing gas by the government will have the same effect of lowering the demand for gas consumption. Gratch in his study found that the tax on gas in United State of America differed from that of Britain, France and Norway. These countries had high taxes on gasoline than the U.S. Saudi Arabia and Venezuela pay for 12 cents per gallon, but they are leading producers of gas in the world. The discrepancies on the prices can be explained by tax rates in different countries. The U.S tax rates are 15-20% while the European nation taxes at a value higher than 20%. Elasticity, therefore, is a determinant of gas price in the U.S. Gas has positive and negative externalities. It has by products are used in many sphere of life including jet fuels, to heavy machine diesel. Nonetheless, it has the negative externalities of gasoline that affects negatively the cost of gas. In the U.S and even other developed nations, the public is now turning to clean energy. Consequently, less gas is used in the manufacturing. Nuclear powered electricity has substituted gas consumption decreasing its demand and negatively